Trust & Online Purchase Decision making: How to build trust at each stage of Customer Journey?
For sensible companies, earning consumers’ trust online has always been a major concern, but in today’s more saturated marketplace, trust has become an even more valuable asset.
It’s critical that the customer journey promotes the brand’s strategic storey of trust and responsibility.
Consumers want vendors to behave appropriately when it comes to keeping their promises to them, and this is what trust is all about.
Consumers choose to transact online when they have confidence in the seller.