Lured by this trending Word “Digital Marketing” and “Social Media Marketing”, most of you want to understand if you can explore this or not. Right?
You then start looking for the type of skill set you require for this. We are sure you must have then been hit by technical terms like Seo, SMM, PPC, Paid ads, Copywriting and others.
Here, don’t get confused!
These are not the skill set. In fact this is the type of marketing under Digital Marketing.
What is a Skill set?
A skill set is a collection of information, personal traits, and talents acquired through life and employment. It usually combines two sorts of skills: soft and hard skills.
Digital marketers require a wide range of skills, both hard and soft. Some demand deep and thorough knowledge, while others may be less necessary or easier to learn—and, as usual, the whole list of talents you’ll need as a Digital Marketer varies depending on where you work and what you do.
Digital marketing, and marketing in general, is a set of skills and information that you need at least be familiar with:
1. Psychology
Why do we do what we do?
The study of the mind and behaviour is known as psychology. It includes biological elements, societal influences, and environmental factors that impact how people think, act, and feel.
Gaining a more comprehensive and in-depth grasp of psychology may help people get insights into their own actions as well as a better understanding of others.
Understanding human behaviour can help you better understand your consumer and provide the relevant messaging.
2. Copywriting
Words Sell !!
Copywriting is the process of rearranging words in order to increase sales. It is a type of textual salesmanship. However, there is a lot more to it than that.
Copywriting is all around you, even if you aren’t aware of it.
The field of copywriting encompasses far more than just paper communication.
Much of everything you read on the internet is copywriting, including most web pages, free e-books you sign up for, or even the emails you receive after signing up on websites.
Knowing how to write compelling copy, how to persuade via words, will be a very effective sales tool. You’ll be halfway there if you understand the fundamentals of copywriting.
3. Storytelling
Stories stick!!
Humans have always told stories, and our brains have evolved to enjoy them. It’s simply a reality.
Marketing storytelling is not restricted to cinema; stories may be communicated in graphics, vocally, or in writing. And they may be communicated in a variety of ways, from social media to billboards.
The goal is to make the spectator feel something — something strong enough to motivate them to act. Storytelling in marketing enables customers to understand why they should care about something, and it also helps to humanise your business.
We remember them, we adore them, and we can’t wait to learn more about them. Understanding the notion of storytelling and basing your marketing on it can help you create a more compelling message and more engaging content.
4. Graphic design
Graphic Design is Emotional Design.
Graphic design is a skill in which experts produce visual material to convey Visual messages.
Graphic design is more than just making things seem attractive. It’s a method of converting a message into something visual. Some individuals like words, while others prefer images. Doing both will increase your chances of reaching different people and making your message more obvious.
Marketing is a wide concept. And for us, it’s a résumé of what we’ve just listed, plus understanding of some fundamental proven approach.
Obviously once you have sharpened this skillset you can clearly excel in all types of marketing (SEO,SMM etc) and thereby plan a Integrated Digital Marketing Approach.
We hope this article provides you with a clear direction and knowledge on how to proceed with Digital Marketing.
Here we have attached another power packed blog to give you an Overview on Digital Marketing if you are willing to learn more on it. Click this Link https://duodigital.in/digital-marketing-qa-what-why-how-to-approaches-strategies-and-implementations/
For Any Doubts, do connect with us. We will be more than happy to help.
Thank you for reading.
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