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Copying Vs Inspiration: How to Copy as a Marketer?

Copying Vs Inspiration

You’ve learned everything via copying.

In fact, We all have learned and gain knowledge and experiences through Copying.


Being a Kid, do you remember copying the alphabets and numbers so many a times. 

Recall that and look at yourself today.

You are effortlessly reading this articles full of alphabets.

Copying = Taken from a single source.

Without making a conscious effort you are doing it. Right?

So Copying is a strategy for learning and growing.

But you should have a clear distinction between what Copying is and what it is not.

You should learn the difference between Copying and Inspiration. 

You should also learn How to Copy as a Marketer.

Now, Imagine this.

You are in Class 8, your English Teacher has assigned you a task to Write an Essay on “Growth of Technology around you”.

You go back to your home, you searched this Topic and copy pasted an entire article published by someone. This is an Unethical way of Copying. 

Yes you would had successfully passed the test and scored well. But this practice will not bring any new learning and growth.

Here you can understand the difference between Copying & Inspiration.

Inspite of blindly copying, you could have referred many articles, chosen few parts and assembled it. In this way you took Inspiration to write the Essay. 

Inspiration =Selecting Information from variety of Sources

That’s a real Effort and a real Learning Process.

If you look at the process of deriving Inspiration, this itself is a process of learning. As you are consuming so much information which is helping you gain more Knowledge. And thereby separating parts of it to which you resonate, to build your Essay.

No matter, even if you score less, you are learning & growing. Moreover your Essay comes out very Original.

But, as long as you follow some best practices, it’s okay to copy. And sure, there are many reasons you have to copy. The journey of almost every marketer begins with copying another marketing tactics. Over time, experience guides them to explore and discover their own style and voice.

“Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak to your soul. If you do this, your work (and theft) will be authentic.”

–Jim Jarmusch, film director + screenwriter.

It’s impossible to  be unaffected by  things around you-it’s the  essence of creativity. Everything you create is a mashup of everything you see, hear, feel and experience.

Here are some Pro Tips on How to Copy as a marketer Smartly:-

When copying, especially if you are thinking of sharing artwork inspired by the copy, keep the following in mind: 

As long as you are honest with yourself and others, copying can be successful in the development of any marketers skill. 

If you know how to Copy as a marketer you can ace the Market well enough. 

When you intentionally copy artwork, you want to learn or play and share online: Credit the original source. 

If you want to copy artwork with the intention of stealing and share it online, consider the following: 

Did you steal from enough sources and change the original idea enough to create a new one? 

If so, it’s great that you made some original artwork! 

If you don’t want to see the influence of the source because the version is too close to the original version, or if you’re not sure: you need to credit the original source/influence/artist. 

Key Takeaways

The act of Copying to Imitate + Learn – Rather than tracing, which teaches you nothing, copying may teach you a lot. 

The act of Copying to steal and blend Influences, and inspirations, are all important components of the creative process. 

The act of Copy to Appreciate + Play- The goal here is to honor something you care about while also relieving the strain of producing something new—in other words, to let your imagination run wild. 


Do not plagiarise by copying – Plagiarism occurs when you try to pass off someone else’s work as your own.

By Duo Digital

If you don’t want to start with a blank paper. Don’t worry. Try these Top Ai-powered content generator websites.

I hope this Blog helps you understand the difference between Copying and Inspiration. 

Apart from this, I have provided tips on How to Copy as a marketer too.

If this Blog was helpful to you, please let us know in the comments below.


See my sources of Inspiration for this Blog. Click this link.

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Thank you for Reading.

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