Piece of writings were the thing that helped create Freedom Fighters.
Piece of writings were the things which even created a community of like minded people i.e group of freedom fighters.
In fact piece of writings were the thing which triggered people or group of people to take an action.
Content Writing and Copy writings has been there for a very long time.
Let’s understand all this in the context of the pre-Independence British Era in India.
The Content put up on the Newspapers and magazines was clearly Content Marketing.
What did this piece of Content/writings do?
Though they were crafted and designed (by Britishers) with a mindset to trigger an emotion i.e fear. This strategy if observed was mostly successful as these content delivered the results britishers expected.
What I feel is:- The Britishers did there Research perfectly. Understanding there target audience, knowing there triggers and pain points and other researches.
Inspite of all this effects, We achieved freedom. Right?
Yes there are a lot of factors which contributes towards the freedom.
But, Sticking to my observation in context with my article:- It has something to do with the power of Copywriting too.
Different Freedom Fighter continuously wrote and published there thoughts, plan and actions. Now this is the perfect example of Copywriting.
What did this piece of writings do?
These writings directly triggered people to form groups and take actions.
Do you know what was common in all these writings by the freedom fighters?
The answer is – All this writings were filled with emotions.
Emotion like anger, pain, suffering, passion etc.
Also most of the writings could make the reader visualise what is he/she going to achieve after all this. Or What difference he/she can make.
The point to be noted here is the Content released by the Britishers did act as an activator. The news circulated by them made the people aware of what was going on around. It gave people knowledge of the situation.
After reading this, Can you recall your history lessons. Can you relate to the actions taken?
If you ask, here Copy writing has been a clear winner.
But when you apply it as a marketer or in your business, it should be a right mix.
Content and Copywriting is one of the four major skills required to master Digital Marketing skills. To know more about the other skills and it’s importance in digital Marketing.👉👉👉Read this article.
Hope this article has helped you understand the dimensions of Content Marketing and Copy writing. Please let me know in the comment section below.😊
Thank you for reading this article!🙏