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How to Choose Your Brand Name in 5 Simple Steps

How to Choose Your Brand Name in 5 Simple Steps

First Of all, Congratulations that you have finally made up your mind to start a business.

It is going to take a lot of time and effort of yours but it’s going to be worth it totally.

I believe that people appreciate the label “entrepreneur” not for its genuine meaning, but for all the traits they imagine it signifies.

Being an entrepreneur indicates that you are creative and motivated, self-sufficient and financially savvy (and maybe even be-famous on social media).

But ask any actual entrepreneur, anybody operating a business with workers and a steady revenue flow, and you’ll seldom hear them brag about how innovative, focused, and self-sufficient they are. They are pressed for time. They’re operating a business and are far too preoccupied with ensuring that it continues to function properly.

I constantly hear budding entrepreneurs express that they don’t think they’re good enough. Well, I’m here to debunk that notion. 

I’m here to convince you that you can be an entrepreneur by charging money for a talent you’ve learned. Don’t wait your entire life to begin your entrepreneurial adventure, just to have regrets because you didn’t attempt. You are adequate.

As a branding agency, I cannot emphasize enough the importance of a right brand name. Customers will always seek easy ways to recognise, recall, discuss, and compare brands.

A brand’s most important asset might be its name, which drives distinction and increasing acceptance.

Choosing the correct brand name, on the other hand, might be a difficult undertaking.

How do you come up with a good name? 

A memorable name? 

A name that looks well on a web poster and has a URL? 

Some claim it’s simple—just use a name generator and call it a day. Some claim it’s practically impossible, but if you pay companies a million dollars, they’ll do it for you.

What Characteristics Characterize a Good Brand Name?

While there is no secret formula, there are common characteristics that make a brand name simpler to recall for you and others. Ideally, you’d like something that is:

Meaningful: It conveys the core of your brand, evokes an image, and fosters a favourable emotional connection.

Accessible: People can readily comprehend, say, spell, or Google it if it is easily accessible.

Distinctive: It is one-of-a-kind, unforgettable, and distinguishes you from your competition.

Future-proof: It can develop alongside the firm and remain relevant—as well as be altered for other products and brand expansions.

Protectable: You may trademark it, register a domain name for it, and “own” it both legally and in the public perception.

Visual: You may translate/communicate it through design elements like icons, logos, colours, and so forth.

All that counts is whether or not it strikes a chord with people.

How to Find the Right Brand Name?

So, if you’re ready to choose your brand name, here’s our step-by-step guide to do it.

Manifest your Brand's heart
Step 1 :- Manifest your Brand’s heart

Step 1:- Manifest Your Brand’s Heart

Before you can identify yourself, you must first comprehend who you are and what you want to accomplish. To do this, you must communicate your Brand Heart. This includes the following:

Purpose: What is the point of your existence?

Vision: What kind of future do you wish to help shape? What does the future hold?

Mission: What are you here to accomplish? How do you envision that future?

Values: What ideals govern your actions?

These components, when combined, have an impact on all you accomplish, including choosing a name.

Step 2: Examine Your Distinctive Selling Points

Step 2: Examine Your Distinctive Selling Points

The key to selecting a brand name is to understand what makes your brand special. 

The distinctive Selling Points should be kept in mind as you go through the naming process. Remember, you’re not simply searching for a catchy name. You’re looking for a unique name for your brand.

Tip:- Looking at your competition gives you a better idea of how you can stand out in all aspects of your branding.

Brainstorming of Brand Names
Step 3 :- Brainstorming of Brand Names

Step 3: Brainstorm

Gather a team of creative people in your known circle who can volunteer for the brainstorming sessions. While it may appear to be more enjoyable to let everyone go crazy, it is more beneficial to establish some limits or restrictions to work within.

These talks might be spiced up with special questions or exercises like the following:-

  • Make a list of all the adjectives that characterise your product or service.
  • Describe how you want your consumers to feel after using your product or service.
  • Perform a free association of terms related to your product/service.
Filter Down Further
Step 4: Filter Down Further

Step 4: Filter Down Further

Reduce your brainstorming list to the team favourites.

If, on the other hand, you have discovered 5 to 10 unregistered names on the first try, filter it down to your top three to test.

Tip:- It makes no sense to try something that has already been taken. If a name looks to be accessible, hire a legal team to thoroughly investigate it.

Step 5: Test, Test , Test

Step 5: Test, Test , Test

After clearing the legal hurdles, create your mockup logos and digital collateral to test your top three names.

If you do plan these tests, You might be surprised at what individuals find appealing.

You can plan tests like the following:-

  • Create a unique landing page for each name. Use identical content with the exception of the logo/brand name.
  • For a week, run a highly targeted Facebook ad to your target clients.
  • Check out which page had the most conversions.

Apart from all these, Choose a name that matches the tone of the brand. To understand the Importance and how to define Brands tone of Voice check this blog.

Be astute, do your homework, and figure out who you’re attempting to market to. There are several aspects to consider, so don’t take this lightly. 

Check that it is not difficult to read, speak, or spell. 

Make a note of the name and then ask several friends what the word means. 

Did they have trouble pronouncing it? 

That is most likely not a good name. Did they laugh when they shouldn’t have?

The suggestions are endless. Just start with the process and trust me you will choose it right.

Let me know in the comments below, if this post was helpful to you.

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