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Advertising is the quickest way to increase traffic.

It’s a game of inches when it comes to digital advertising. Small adjustments in your ad response rates might result in your profits. It’s critical to design ad copy that can push and convince people.


When you’re paying Google and Facebook dollars for a single click, You can’t afford to miss these elements.

In this article, I’ll explain four elements for an effective ad copy that everyone can apply.

Advertisement Copy emphasizes the most important features of a product or service. It also explains them to potential consumers in a way that they can understand.


Ad text can be strong and successful when utilized.

When you’re getting started, there are four things I recommend you to consider.

The first is the MESSAGE you want your advertisement to convey.

The second consideration is the DESIGN of your advertisement.

The third point to consider is the ACTION you want your users to do after seeing the advertisement.

The fourth step is to decide the PLACEMENT of your ad to appear, whether it’s on a mobile device, a desktop computer, etc

Elements of Advertisement Copy Explained in layman language

Let’s discuss the four-elements of an effective Advertisement Copy of them in detail:-

MESSAGE:- When determining the message, answer these questions

  • What do you want your Ad to say?
  • Does it explain the benefits of a product realistically?
  • What Emotion do you want your audience to feel?
  • What do you want them to Think when they Read your Ad copy?
  • Does it appeal to the consumers’ needs and wants?

DESIGN:- When determining the Action, answer these questions

  • Should you create a video for this specific ad?
  • Should you create an image?
  • What color should you use?
  • Is it on brand?

ACTION:- When determining the action, answer these questions

  • What do you want them to do after they watch the content?
  • Do you want them to receive an email, like a post, share a post, download an E-book, Fill up a form, or any other action
  • Do you have a landing page set up?
  • Do you have a blog post set up?
  • Do you have something off of the Facebook or Instagram or Twitter platform to which you want to send the audience?

PLACEMENT:- When determining the placement, answer these questions

  • Is it a Mobile-friendly Ad?
  • Will the audience be able to read it on the Big screen as well as a small screen?
  • How can you improve those ads to make sure that you get the lowest cost and the highest click-through rate?

OTHER IMPORTANT POINTS TO KEEP IN MIND WHILE CREATING ADVERTISEMENT COPY

COPY-

  • Keep it short and sweet-
  • Ask Questions-
  • Talk about Stats and Research-
  • Question people’S motivation-
  • Experiment with Captions too

VISUAL-

  • Eye-catching but not text-heavy-
  • It should express what you are trying to say-
  • If using videos- short with strong message 60 to 120 seconds

Headline

  • No Clickbait but should trigger people to click and indulge further

The goal of advertising copy is for it to be seen, read, and the contents delivered to be understood before being acted upon.

It is critical that an advertisement copy picks the prospect’s interest, draws his attention, leaves an impact on his memory, and converts his perceptions into convictions.

Want to gain clear and crisp information on Digital Marketing, Read this article on Digital Marketing Q&A -What, Why, How to Approaches, Strategies, and Implementations